I've been doing SEO for 15 years. Half that time in China, half working with Western companies trying to get in.
The gap between these two worlds is enormous. Chinese SEOs don't know what's working on Google. Western SEOs have no idea how Baidu actually works. And nobody talks to each other — because there's nowhere to do it.
I put 60 people in a room in Shenzhen in 2025 to fix that. Speakers from Google, agencies from Europe, in-house teams from Chinese tech companies — all in one place for the first time.
It worked. Partnerships formed. Strategies crossed borders. People left with contacts they couldn't have made anywhere else.
This year we're doing it with 600.
Same idea. Bigger room. More speakers. More countries. Still Shenzhen — because there's no better place to see where tech is going.
Home to Tencent, DJI, Huawei, and BYD. More patents filed here than anywhere else in China.
High-speed rail from HK. Visa-free for 48 countries. Getting here is easier than you think.
5-star hotels for what you'd pay for 3-star in London, New York, or San Francisco.
13 million people. Average age 32. The city moves at a pace that makes most capitals feel slow.