How many attendees will there be, and who typically attends?
We expect around 600 attendees. 350+ from China — mainly in-house SEO and marketing leaders from brands targeting global markets. 250+ international attendees from agencies, Martech companies, and fractional SEO/marketing consultants.
What is the official language of the event?
English. All sessions are conducted entirely in English. While held in China, this is a global event.
I'm from China and have limited English — will simultaneous translation be available?
Yes. Simultaneous interpretation (English to Chinese) is available on Day 3 and Day 4 (main conference days), with headsets provided on-site. Not available on Days 1, 2, or 5.
Is the content focused on Western SEO, China SEO, or both?
Both. About 80% covers Western SEO (including traditional search and LLM platforms). About 20% covers China and the broader APAC search ecosystem.
Is this conference suitable for beginners?
This conference is best suited for intermediate to advanced SEOs and marketers. If you're completely new to SEO, the sessions may be challenging. That said, if your main goal is networking, you're still welcome.
Tickets & Attendance
What is the refund and transfer policy?
Refunds: Full refunds available up to 30 days before the event. Within 30 days, refunds are generally not available — contact support for exceptional circumstances.
Transfers: Tickets are non-transferable. Identity is checked on-site. If needed, request a refund (if eligible) and have the new attendee purchase their own ticket.
Travel & Accommodation
Do I need a visa to attend?
It depends on your passport. Many Western countries qualify for 30-day visa-free entry to China. Some nationalities can use the 240-hour visa-free transit policy. Check our Plan Your Trip page for the full list of eligible countries.
Can you provide a business invitation letter for visa applications?
Yes. Visit our Contact page, select "Request a Business Invitation Letter" and fill out the form. Letters are issued within 3 business days.
Are discounted room rates available at the conference hotel?
Yes. We've negotiated 20–25% off standard rates at The St. Regis Shenzhen for conference attendees. Contact support@shenzhenseoconference.com for the booking link. Other hotels are nearby, but we don't have partner rates with them.
Event Experience
Will session recordings or slides be shared after the event?
Slides are shared where speakers grant permission. Recordings are not provided, and on-site recording is not permitted.
What is the dress code?
SEOs like to be comfortable. Shenzhen is business casual or tech casual. Dress comfortably — you'll fit right in.